5 Ways To Engage With Employers With Social Media
With little effort, you could use your social media profiles to your advantage by making you an attractive candidate to recruiters.
Social media is something we all know how to use: set up an account, upload a profile image and post the occasional photo or video. But can any of these actions affect your career prospects?
Yes and no.
There are no doubt employers, HR managers and even credit score agencies will use your social media to build a profile on you. They use the email address you use in the application to find your profile. But don’t panic, here are 5 tips to help you boost your social media profiles to your advantage.
Keep it professional
The golden rule of social is to think before you post. If you’re using a social media channel to build a professional profile, you need to act professionally. This means pictures and posts have to be safe for work and show yourself as a professional.
Inappropriate posts can make the idea of dismissing you easier for employers. While it’s a grey area in the law book, they could make your life a little uncomfortable.
Be yourself
Social media will allow you to advertise yourself to others. You have the opportunity to show the world the person you are. With well-placed posts, the right tone and engagement, you can cultivate an online profile.
Showing off new hobbies and interests is a great way to portray you who are outside of the office. Your future employers are always looking for someone who has fun interests outside of their chosen field but would also add to the work social culture.
Show off your interests
Similarly to the point above, showing off your interests gives employers a vital portrait of who you are. Videos and image-hosting platforms play a vital part in certain industries. For example, if you plan to enter the tourist industry, sharing images and videos of your journeys abroad is a great way to show your interest in your particular field.
Treat it like an email
As a professional, you want to be seen as one – you need to treat your messages as you would in an email. Any roles you may want could require client-facing tasks. If not, they may rely on excellent written and interpersonal skills – you’ll need to use correct grammar and punctuation. This helps ensure your public correspondence is free of any schoolboy errors.
How you project yourself on social media gives employers an idea of how you might project yourself in emails, and more importantly, in person.
Engage with others
On any social media channel, you can follow any accounts and pages you wish. But what happens next depends on your next move.
Most people enjoy commenting on stories or sharing headlines of stories they found online. For example, designers tend to share tips or newly found features on software in which they have an interest or professional experience with their fellow followers or community. Sports fans may create threads or share stories to open deep conversations among others.
In short, you should engage in a visible way that shows your passion.
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